About Us

Designed2Eat is a online healthy Paleo, Vegan UK shop and we only supply products that contain only natural ingredients that are free from gluten, dairy, wheat, egg, soy, corn with only natural sugars

Our aim is to sell foods that our bodies are Designed2Eat all in one place saving you the time and hassle of separately seeking out the products. In all our products we aim only sell items that are free from: grains (wheat and gluten), sugar, soya, dairy, legumes, and anything form of processed chemicals. 

Designed2Eat even caters for your own personal taste plus helping you reap all the positive health benefits. Email us today at Designed2Eat@gmail.com and let's see how we can help you. 

The Designed2Eat Story !



The Managing Director, Charleh Dickinson, was former elite athlete in Gymnastics, Modern Penthalon, Swimming and Athletics achieving National and British medals. Through her sports, she developed a keen interest in food and the effects it has on the body. Her personal goals involved in wanting to get fitter, healthier and be able to perform to the most optimum level but with being dairy and gluten intolerant, she felt limited in society.

Through discovering the Paleo lifestyle as a way of life that only wants to enhance you; her passion about food and nutrition increased and she just wanted to share her experience and ongoing adventure with everyone! So, Designed2Eat’s blog was set up in January 2013 on Instagram. Since then the blog has expanded onto Instagram, Twitter, Facebook, Google+ and Pinterest. 

In September 2013, Charleh became a first-year student at Sheffield Hallam University studying Food Marketing Management as well as joining the Nourish Fast Food family as a Team Member. It is her belief that everyone deserves the opportunity to go out and have food that is good for your mind, body and soul as a part of society, in convenient locations for you, so Designed2Eat was officially set up in August 2013.


Co-Owner Peter Dickinson is a registered and approved Growth Coach for GrowthAccelerator, helping ambitious businesses achieve rapid and sustainable growth by providing tailored, expert advice. As a Director and Investor in Designed2Eat, Peter is keen to support the need to get back to eating foods that our bodies were designed to eat.

After family bereavements, Peter's Late Auto Immune Diabetes was triggered by stress and his passion for food. nutrition and lifestyle was ignited. Working with Charleh and extensive research, Peter is now able to live without medication and enjoy savoury and sweet foods whilst carefully controlling his blood sugars and cholesterol. He now wants to help others and change the landscape of the food industry. 


Since the beginning.....


What can we say!? The rest is history and boi, has it been an exciting adventure! We've had downs and we've had ups! We can certainly say that we have learnt a lot! 

We've been blessed with incredible media coverage and have been featured in BBC Business News twice! Daily Mail, Good Morning Britain and regularly featured in BBC Radio Sheffield, Yorkshire Post, Sheffield Telegraph, Sheffield Star and many many more online publications. 

We are so grateful for our organic expansion and we can't wait to be able to supply you with bigger and better, healthy goodies. We have watched the health food market grow and we are so excited for the future. We are always keeping our eye out for the next best thing and we are so grateful for your support everyday.